Many managers understand the human aspects of information use intuitively. Like the student who discovered he had been writing prose all his life, they may already be practicing information ecology without knowing it.
My task is to make managers aware of what they know in their gut. More important, I want them to make this intuitive knowledge explicit in order to build a more competitive, creative, and practical information environment for everyone involved. Only then will the ‘Information Age’ and the ‘Information Revolution’ become more than frustrating hype (T. H. Davenport, 1997).
Davenport, T. H. (1997). Information Ecology. Nueva York: Oxford University Press.